“This was an extremely difficult decision that Anchor reached only after many months of careful evaluation,” said Anchor Brewing spokesperson Sam Singer. In addition, a 2021 rebrand of Anchor was criticized for pivoting too far away from the brand’s classic look. Employees complained to VinePair last month about Sapporo’s alleged mismanagement and lack of understanding of craft beer in the United States.
Craft brewers, in particular, have been struggling for a variety of reasons including changing consumer habits, rising costs and lingering supply-chain challenges.Īnother problem has been Sapporo, the Japanese beer company that bought the brand in 2017. The San Francisco-based company announced Wednesday it’s ceasing operations and liquidating the beloved business “following a combination of challenging economic factors and declining sales since 2016,” a press release said. Pour one out for Anchor Brewing: America’s oldest craft brewer is shutting down after 127 years in business.
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